As the sponsor of over 570 miles of highway roadside cleanup, Johnson Automotive is the largest Sponsor-A-Highway sponsor in the United States. Drivers in and around Raleigh and Durham have noticed signs for Johnson Hyundai of Cary, Johnson Subaru of Cary, Johnson Maserati of Cary, Genesis of Cary, Johnson Lexus of Raleigh, Johnson Lexus of Durham and their newest dealership Johnson Volvo Cars Durham.
Johnson Automotive went”all in” with this program in order to make a clear statement that as a locally owned business, they care about the environment in which they live, work, and play. Rather than buying more advertising, this initiative allowed them to demonstrate significant commitment to the local community.
Through the Sponsor-A-Highway program, Johnson Automotive subsidizes the costs of cleaning crews contracted by the North Carolina Department of Transportation. In addition, their sponsorship alleviates North Carolina taxpayers’ burden by over $1,500,000 per year, allowing the North Carolina Department of Transportation to allocate those funds to other initiatives.